CPL Calculator

Cost
Total cost
Leads
How many leads?
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About CPL

What is CPL

Cost Per Lead (CPL) is a vital metric for your digital marketing campaigns. It measures how much money you spend to get contact details of a potential customer.

Having learned your CPL, you might also want to calculate the conversion rate to actual sales, since unfortunately not every lead becomes your client.

CPL Formula

The formula for cost-per-lead is:

CPL = Total money spent ÷ Number of leads

FAQ

How to calculate CPL?

To calculate CPL you should divide Total Money Spent by the Number of Leads.